I’m reblogging them now because (they’re worth another post and also) I had a short chat with Amber Gordon, the Brand New fan behind the tweets.
Please tell us who you are and what you do!
A little bit about me, I’m Amber Gordon a twenty-something (not 19 year old intern) currently living in New York City. I recently joined the tumblr team as Creative Strategist which I am so, so excited about. I’m obviously a fan of Brand New and have been since I discovered pop-punk in High School.
What inspired the now famous Brand New Denny’s tweets that we all love?
When I sent those tweets for Denny’s I was working as their Community Manager at a Creative Agency here in NYC. The opportunity presented itself when a Denny’s fan (@willfiler_) tweeted a lyric from “The Boy Who Blocked His Own Shot”. Our goal on social was to create authentic conversations, ones you would have at a diner with your friends or a server. Realistically you might not be shooting BN lyrics back and forth (or maybe you would, no judgement) but it was a really great moment for me to insert my personality into the Denny’s brand and act like an actual person, not a corporation.
Off topic, but how do you feel about Walter White eating at Denny’s?
I’m a huge Breaking Bad fan so knowing they filmed in a Denny’s and he ordered a Grand Slam on his birthday is SO AMAZING.
Brand New walks into Denny’s. What should they order?
A Fried Cheese Melt and seasoned fries. (Very good at 3AM)